• Searching unusual ways for goal reaching.
• Launching and managing a complete Digital Marketing campaign from the start.
• Optimization of the current work on the project.
• Marketing management based on market area, target audience, KPIs and effectivity CRR %(Cost Revenue Ratio) and ROI%

• Build a main digital-marketing strategy, including micro and macro aims.
• Long-term planning for achieving company’s goals.
• Build strategy of correct working with sales funnel.
• Correct investments of budgets between channels.
• Creating a synergistic effect between all digital marketing channels.
• Creation and optimization of various strategic decisions for business goals. For example - Increasing TOM in the category, increasing YoY income in %, attracting new users and working with the existing core of customers.
• Regular analysis of competitors and application of knowledge for more efficient work.
• Creating several steps of planning Yearly, Quarterly, Monthly, Weekly, Daily.
• Based on market analysis, work on sustainable competitive advantage.

• Creation and optimization of the in-house team.
• Building correct work with an advertising agency.
• Set up team workflows with split teams. For example - a team of designers, IT.
• Coordinating the team's work processes to complete the tasks assigned to it.
• Optimization of team work in order to reduce routine work and increase potential. The main goal of optimization is to achieve greater results than before with the current number of man-hours.
• Analytics of the labor resource and its assessment.
• Strengthening synergy in teamwork. The team must work as a single mechanism.
• Communication with all team members. Finding strengths and weaknesses in each participant and applying this knowledge to increase efficiency.
• Training and mentoring.

Google Ads, Meta Ads, Google Analytics, eSputnik For e-mail marketing and synergy with viber, Google Editor, Google Search Console, Google Merchant Center, Google My Business, Google CM 360, Google Tag Manager, Microsoft - Word, Excel, PowerPoint, Google - Docs, Sheets, Presentations, CRM Bitrix24 - For Task Management, CRM Jira - For Task Management, CRM Trello - For Task Management, CMS Bitrix, Google Trends, WordPress, Confluence - for documentation, Google Data Studio, Serpstat, Ahrefs, Collaborator - Links Building, OWOX, Вчасно - Electronic Document Management, SAP, SimilarWeb, ALMEX - for the automation of the company's business processes, Zapier - for Leads generation in Facebook, Qlik - Business Intelligence Analytics, Google Meet, Zoom, Microsoft Teams, CRM Planfix - For Task Management.

PPC as Manager

Worked such advertising campaigns as:

• Performance Ads - managing aimed to increase profits, ROI and KPIs on % of category share.
  Work with Google - Search Ads (Classic; DSA - Dynamic Search Ads; SNDS - Search Network with Display Select.); Shopping Ads, Smart Shopping Ads, Discovery Ads, Smart GDN, Performance Max, GDN REM.
  Work with Facebook - Dynamic Remarketing, CPA, REM.
• Offline support ads - Google Locations Ads, GDN with radius target. Facebook Locations Ads, Ads with radius target.

What else?

• Managed changing of structure in Google Ads and Facebook Ads accounts for more profitable working.
• Working with monitoring processes of ROADS and splitting the total budget between ads campaigns with the main aim - a maximum effective investment of resources in advertising.
• Development and creation, of an in-house PPC team. As a result, it can increase effectivity more than x2 times - spending much less, but man-hour resources can increase which helps a business get better indicators to grow.
• Reorganization and optimization of working processes of PPC - teems. Routine works - deleted some reports and created new, more relevant reports for our KPIs.
• Development and build new way of customers, sales funnel, especially for new customers' acquisition.
• Daily monitoring of expenses and KPIs.
• Development of daily reports (plan\fact).
• Daily status meetings (Plan, Fact).
• Weekly reports and monitoring.
• Weekly status meetings (Plan, Fact).
• Monthly total reports for CMO.
• Weekly status meetings (Plan, Fact).
• Media planning - by Day, Week, Month, Quarter, Half a Year, Year.
• Full responsibility for the reaching KPIs.
• Sales funnel process controlling.

РРС as Specialist

1. Setting up and maintaining advertising activity in Google Ads -
   • Search Ads (Classic; DSA - Dynamic Search Ads; SNDS - Search Network with Display Select.);
   • GDN (Conversions; Remarketing; Smart GDN; Dynamic Remarketing;
   • Shopping Ads (Classic and Smart);
   • Discovery Ads (Regular and Carousels).
2. Setting up and maintaining advertising activity in Facebook Ads -
   • Dynamic Remarketing;
   • Conversions Ads;
   • Lead Generation;
3. Analysis of advertisement campaigns and their adjustments to achieve the set goals, according to the planning.
4. Writing selling and relevant to Google Ads texts (titles and descriptions). It should be maximum relevant - match with the aimed URL and Keywords.
5. Collection of relevant Keywords and research new ones - monthly.
6. Analysis of Google trends and Weekly reports (Category of Businesses and how it had been changed, WoW) from our Google manager specialist.
7. Testing various smart bidding strategies.
8. Testing various structures for building the advertising account itself, especially the structure of campaigns in search.
9. Obligatory reports creating :
   • Plan\Fact - Daily, Weekly, Monthly, Quarterly, Year.
   • Comparing with the past periods - DoD, WoW, MoM, QoQ, YoY.
10. Planning - Daily, Weekly, Monthly, Quarterly, Year. Monthly miss no more than 10%.
11. Writing technical specifications (TOR) for designers and programmers (for implementing some needs to the site, for example - setting up a product feed for e-commerce projects).

SEO as Manager

• Optimization of work mechanics in SEO team, also agency - company processes. Incising productivity of work in SEO team.
• Able to reach business goals.
• Development and creation, an in-house SEO- team.
• Correctly invest the budget for maximum efficiency. For example, one of the main factors in correct investments is seasonality analysis. The high-season pages are in priority.
• Strategic planning - Month, Quarter, Year.
• Work optimization in routine jobs - I can manage to decrease the time for creating regular reports and other routines work, which takes a lot of specialists' time.
• Working with different channels of organic traffic. For example - Image optimization (increasing the number of clicks through Google photo).
• Work controlling Daily, Weekly and Monthly. Searching the problems and fixing them.
• Manage SERM (Search Engine Reputation Management) work process.
• Plan execution control and work on its implementation.
• Optimization of Black Friday lending - page.
• Build process to optimize sites based on Web Core Vitals.
• Work with correct rendering on the site and involve the obligatory checking (Weekly).
• Development of a universal table on the current positions of the site pages in Google Search system.
• Implementation of Deep Links correctly. Develop a full-round map of the project with minimal subsidence of the position of the site pages in the issue when setting up redirects to new URLs.
• A regular finding of growing points in SEO. For example - manage the process of implementation of a generation of FAQ blocks, formation of bread crumbs, development of a blog (info keywords), implementation of linking in the catalog text for better work of inside relinking, create tags (for keywords with a frequency that are not provided for by the site structure).
• Build productive work processes with cross-functional teams, like IT and E-comm, etc.
• Organize the process of fulfilling the tasks set by IT. Monitoring their implementation and constant communication.
• Regular monitoring of KPIs.
• Manage a link building portfolio of site, and increase its results and effectiveness.
• Build own crowd marketing in-house team.
• Implement regional pages.
• Work with expanding of the site structure. For example - implement new catalog pages or tags based on keywords.
• Working with 2 language versions of site. UA and RU.
• Optimization of our work process, including war situation in our country.
• Researching new strategy during war.

SEO as Specialist

Optimizing sites for good ranking in the Google search engine. I have performed tasks such as:

1. Site analysis.
2. Compilation of TOR for programmers, which includes the following items:
   • Development of instructions for search robots (Robots.txt);
   • Analysis and recommendations for the implementation of semantic markup formats;
   • Customizing sorting pages;
   • Setting up pagination pages;
   • Analysis and recommendations for the correct setting of 404 pages;
   • Recommendations for correct merging of internal URLs;
   • Development of terms of reference for internal linking;
   • Instructions for increasing the attractiveness of the snippet and breadcrumbs;
   • Recommendations for correct configuration of HTTP page responses (40x, 50x);
   • Checking the correctness of internal redirects;
   • Validate sitemap XML;
   • Recommendations for hiding outgoing external links;
   • Generating an HTML sitemap;
   • Development of formulas for generating ALT and Title for images;
   • Setting prohibitions on indexing advertising URLs;
   • Check for duplicate content;
   • Checking the correct optimization of the listing;
   • Check for broken links;
   • Implementation of protection against displaying the site in the Iframe;
   • Correct site layout for social networks;
   • Language versions of the site;
3. Building and working with the site structure.
4. Collection of relevant Keywords (Semantic Core).
5. Optimization of site pages (writing H1, title, description - taking into account Semantic Core).
6. Create Backlinks Strategy based on high seasons (google trends).
7. Competitors Analytics - Google search results.

Display as Manager

• Development and building a new way of customers, and sales funnel, especially for new customer acquisition.
• Display campaign management aimed to increase TOM (it is building brand awareness at the level of the first association in a category), SOV (Show our shares % in media, compare with competitors), and new customer acquisition.
• Budget controlling and planning.
• Checking and controlling results. Reinvesting is based on reach, CPM, CPV, and quality of ad companies.
• Working with the design team, and creating relevant creatives for advertising.
• Team work optimization. Increase effectivity of human resources.

Display as Specialist

1. Setting up and maintaining advertising activity in Google Ads -
   • GDN (Reach, Traffic; Target groups - phone numbers, interests, keywords, local, look-alike; radius - offline support);
   • YouTube (Reach 15sec, Remarketing 6 sec);
   • Local Ads - Offline support;
2. Setting up and maintaining advertising activity in Facebook Ads -
   • Traffic Ads;
   • Reach Ads;
   • Local Ads.
3. Analysis of advertisement campaigns and their adjustments to achieve the set goals, according to the planning.
4. Writing selling and relevant to Google Ads texts (titles and descriptions).
5. Analysis of Google trends and Weekly reports (Category of Businesses and how it had been changed, WoW) from our Google manager specialist.
6. Testing various smart bidding strategies.
7. Testing various structures for building the advertising account itself, especially the structure of campaigns in search.
8. Obligatory reports creating :
   • Plan\Fact - Daily, Weekly, Monthly, Quarterly, Year.
   • Comparing with the past periods - DoD, WoW, MoM, QoQ, YoY.
9. Planning - Daily, Weekly, Monthly, Quarterly, Year. Monthly miss no more than 10%.
10. Work with designers for maximum effective creatives.
11. Display Ads strategy. Reaching a necessary reach level of ads with a certain budget and target audience. Splitting it between different types of display ads.
12. Work with sales funnel. All sessions from Display Ads should be processed by performance advertising - search, shopping, and Pmax.

E-mail

• Optimization of the channel in accordance with the standards and vision of the brand.
• Development and improvement of promo mailings.
• Working and increasing the quality of trigger mailings.
• Development of an ideal scheme by which e-mail marketing should work and its implementation into reality. For example - Link
• Working with a base of current clients.
• Working with personalization.
• Work with attracting new customers and increasing the clients' data (personal data, e-mail, phone number, etc.).
• A / B testing of various mailing lists, messages, and the design itself.
• Synergetic work of the channel in conjunction with Viber, and SMS. Example - If the user does not open the letter that we sent him, he will receive Viber or SMS after a conditional time.
• Working with the design of email messages.
• Cleaning the database of invalid and ineffective contacts.
• Working with sluggish customers (who have not bought for a long time) and returning them to the funnel.
• Working with push notifications.

CPA network

• Results control based on Monthly planning.
• Analysis and Calculation of “Percentage rate” which we must pay to CPA - company, based on ROI%.
• Correcting and analytics of higher interest rate periods, based on events, with the company, have.
• Reporting.

Mobile App

• Development and launch of creatives for advertising in mobile app.
• Participation in the correct setting and editing of advertising activities in Google Ads for the mobile application.
• Creation of a universal (for IOS and Android) QR code for downloading a mobile application.
• Participation in setting up GA4 to be able to view the number of users and purchases from advertising sources in applications.
• Participation in the development and correct pouring + work of Deep Links on the site.
• Budgeting between channels and planning of results.
• Reporting.

Overall

Working with sales funnel; Building synergy between channels. They must always work together; Management of digital channels based on KPIs reaching; Work with teams, optimization for maximum effectivity.