Team Lead Manager PPC, SEO, Media Ads. Intertop Fashionshop - #1 Omnichannel Fashion Retailer in UA and KZ 140+ multi&monobrand stores and e-com https://intertop.ua Armani Exchange, Emporio Armani, Marc O'Рolo, Napapijri, The North Face Ecco, Geox, Clarks, Timberland, Sketchers, H&M, Zara, Adidas, Nike, Puma, Vans, private label Braska, etc.
I can say that it's an extremely strong and powerful company, it is big pleasure working there with such strong manager as - Vladislav Sementsov - used to be Head of Digital in Intertop, Tetiana Bodrova - current Head of Digital, Mariia Samplavska - CMO, Sergii Badritdinov - CEO. Brilliant people who give me so much different knowledge about Digital, Marketing and Business. During my work, I learned a lot about managing and reaching the business goals. I figured out, how to build team work and unite it for working in synergy and get a perfect outcome as a result. During war period in our country, all my teams which I charge, working as a usual, with main aims - maximum revenue for business, reaching KPIs, processes of working should move like machine, no matter what's happening and members must be friendly and respect each other. The valuable thing I got wile working there - My main aim as a manager is to create a well-functioning work process of my team so that in my absence, the quality of the team's work should not suffer. We had to change a lot of things in the structure and understanding in the minds of the workers, but we managed it. The results are very pleasing. The team is largely autonomous and can function without my participation. Productivity results also increased as there was a lot of work done to streamline workflows and synergies.

SEO - organic website promotion in the Google search network.

• Optimization of work mechanics in SEO team, also agency - company processes. This made it possible to increase our site optimization more than 3 times. At the current time, the site is being developed and optimized much faster.
• Development and creation, an in-house SEO- team for MTI holding - Intertop, Pandora, Tous, Samsung.
• By adjusting the goals when optimizing the site. Emphasis is placed on the quality of the audience. Page optimization is carried out with a correct analysis of the seasonality of goods.
• Strategic planning - Month, Quarter, Year.
• Regular reports optimization - decreased time for routine creating a regular reports (Weekly, Monthly and Wow, MoM) to 2 times less
• Implementation of a variety of necessary functionality to optimize the workflow through the admin panel of the site. (For example, the linking functionality, the ability to close pages from the index without IT intervention, the ability to upload meta data to site pages in large volumes, and not one at a time, etc.).
• Image optimization (increasing the number of clicks through Google photo).
• Optimization of Black Friday page.
• Site optimization based on Web Core Vitals.
• Optimization of correct rendering on the site.
• Development, together with colleagues from the agency, of a universal table on the current positions of the site pages in Google Search system.
• Deep Links.
• In the process of implementation - generation of FAQ blocks, formation of bread crumbs, development of a blog (info queries), tags (for keywords with a frequency that are not provided for by the site structure).
• Implementation of linking in the catalog text.
• Related tasks with IT and UX\UI website design.
• Regular monitoring of KPIs.
• Linkbuilding - Expanded relevant partners for outreach links more than 3 times, it used to be.
• Crowd marketing.
• Implement regional pages.
• Implement tags which helped a lot expand our site structure.
• Working with 2 language versions of site. UA and RU.
• Optimization of our work process, including war situation in our country.
• Researching new strategy during war.

As a result of my team working - 01.09.2020 - 28.02.2022 vs 01.03.2019 - 31.08.2020:

• Speed of organic optimization of our site increase at least 3 times.
• Revenue + 79.9%, Traffic + 28.94%, New Users + 47.08%.
• Cost of development SEO Chanel x 3, but ROI + 23.2% LaL.

Performance + Media advertising:

1. Worked such advertising campaigns as:
   • Performance Ads - managing aimed to increase profits, ROI and KPIs on % of category share.
     Work with Google - Search Ads (Classic; DSA - Dynamic Search Ads; SNDS - Search Network with Display Select.); Shopping Ads, Smart Shopping Ads, Discovery Ads, Smart GDN, Performance Max, GDN REM.
     Work with Facebook - Dynamic Remarketing, CPA, REM.
   • Media Ads - Media campaigns managing aimed to increase TOM ( top of minds), SOV (share of voise) and new customer's acquisition.
     Work with Google - YouTube in-stream, YouTube Bumper, YouTube sequency, YouTube maxReach, GDN click, GDN reach, Google Audio Ads (for New Year Sale as a test) - with Google CM 360, Brand Lift, Search Lift etc.
     Work with Facebook - FB\inst click, FB\inst reach - single banners, carousels and video.
     TikTok - CPC, Video, CPM. Bumper on the main page.
   • Offline support ads - Google Locations Ads, GDN with radius target. Facebook Locations Ads, Ads with radius target.
2. Participated in events such as:
   • Shopping fest in INTERTOP - October 20, Sprint 21, October 21, June 22, October 22
   • Black Friday - 2020, 2021, 2022.
   • Christmas sales - 2020, 2021, 2022.
   • New Collection AW 20,SS 20, AW 21, SS 21, AW 22, SS 22.
   • Sales - AW 20,SS 20, AW 21, SS 21, AW 22.
3. Other duties and results:
   • Managed with my team's totally changing of structure in Google Ads and Facebook Ads accounts. Which helped us more correctly build our monitoring processes of ROAS and split total budget with main aim - maximum effective investment of resources in advertising.
   • Development and creation an in-house PPC - team for MTI holding - Intertop, Pandora, Tous, Sumsung. Effectivity had been increased x3 times - spending much less, but man-hour resources on these projects increase more than 2 times, which help us got better indicators grouse YoY.
   • Reorganization and optimization of working processes of my teems. Routine works - deleted some reports and created new, more relevant reports for our KPIs.
   • Development and build new way of customers, sales funnel, especially for new customers' acquisition.
   • Daily monitoring of expenses and KPIs.
   • Development of daily reports (plan\fact).
   • Daily status meetings (Plan, Fact).
   • Weekly reports and monitoring.
   • Weekly status meetings (Plan, Fact).
   • Monthly total reports for CMO.
   • Weekly status meetings (Plan, Fact).
   • Media planning - by Day, Week, Month, Quarter, Half a Year, Year.
   • Full responsibility for the reaching KPIs.

As a result of my team working - 01.09.2020 - 28.02.2022 vs 01.03.2019 - 31.08.2020:

• Speed of organic optimization of our site increase at least 3 times.
• Revenue + 95.31%, Traffic + 20.91%, New Users + 30.28%.
• Cost + 67%, and ROI + 11.2% are increased LaL.

Don't forget, that after Deep Links implementing, more than 30% of Google and Facebook traffic redirected in Mobile Apps. So, we are paying for this, but don't see the traffic and revenue it in GA.

Mobile app:

• Development and launch of creatives for a new collection of top 10 sports brands for a mobile application.
• Participation in the correct setting and editing of advertising activities in Google Ads for the mobile application.
• Creation of a universal (for IOS and Android) QR code for downloading a mobile application.
• Participation in setting up GA4 to be able to view the number of users and purchases from advertising sources in applications • Participation in the development and correct pouring + work of Deep Links on the site.