Pandora - at May 2021, I had been offered to take participation in concurs to Head of Digital Marketing position in Pandora Ukraine. I accepted it, and already month later, at June 2021, I had started my work with such strong and famous international jewelry brand as Pandora. On this position, I definitely increased my skills of management, and continue to do it. I love my position very much, because I took under control all channels in Digital Marketing and take responsibilities for them and for each team which work with them. I have a big power and opportunities to driving my project. One thing else that I get, you'd better don't stop with your achievements. The project should grow constantly, reached higher KPIs, earn more profits for the owners and acquisition more new customers. It's golden rule in my department, which we always follow and get more and more profits for business L4L. Perhaps it's strange, but I feel myself like an architecture, who definitely know, how it should be projected and built. I surly know, that all power on Digital Marketing in synergy of channels, deep analytics and personalization. My department's work is building based on these rules and gives solid results.

1. Development and implementation of digital marketing strategy focused on ROI-driven, main business aims, and KPIs approach.
2. Yearly, Quarterly, Monthly, and operational media planning, budget control, regular analyses of reaching implementation of a plan, and reporting around all channels in the marketing funnel.
3. Managed paid digital marketing across Google Ads, Meta, SEO, CPA etc. aimed to enhance efficiency based on the keeping CRR %(Cost Revenue Ratio) level.
4. Display campaign management aimed to increase TOM (it is building brand awareness at the level of the first association in a category), SOV (Show our shares % in media, compare with competitors), and new customer acquisition.
5. E-mail marketing - developed and built new mechanics of work and sales funnel based on customer interactions with platforms aimed to improve retention. Especially, work with personalization (triggers letters).
6. Building comfortable and effective teams work. Searching and implementing new methods of work, with help to optimize our work-rutine processes and increase labor efficiency.