Target Media Group Ukraine

PPC - Specialist

Target Media Group Ukraine - It is an extremely strong company, which used to be ranked #5 Marketing agency in Ukraine, during I was working there. In this company I realized, what is Digital Ads, and how its work. I'm a lucky man, because my mentor was Head of Digital Ads, with 15+ years of experience in digital ads. It was hard to learn all the information that my mentor gave me, but I managed it. Instead of 3 months of trainee term, I finished it by 2 and completed all exam tasks with excellent results (95\100). So, as a Junior PPC - Specialist, I start to work with the biggest clients of our company like - Mercedes-Benz, Humana, Kia, Ducati, etc., of course as an assistant to the Senior manager. After 4,5 months as a Junior PPC - specialist, I reached a new position - Middle PPC - specialist. As a result, my Senior changed job place, and I start working on all these projects alone with my junior specialists. I worked with Google Ads (Performance and Media types of companies + YouTube and local targets ads) and Facebook Ads (Performance Ads+ Media Ads ( Conv , Reach, Leads)). It was an interesting and very useful experience, which helped me in my career. I realized that advertising is a huge and extremely important part of all Digital Marketing, but actually, it's nothing if it's working alone. I understood what is the power of synergy of all channels working together and how is sales funnel should work as well. Digital Marketing in a synergy of all channels is really power.

  • Setting up and maintaining advertising activity in Google Ads:
    • Search Ads (Classic; DSA - Dynamic Search Ads; SNDS - Search Network with Display Select.);
    • GDN (Reach, Traffic, Conversions; Remarketing; Smart GDN; Dynamic Remarketing; Target groups - phone numbers, interests, keywords, local, look-alike; radius - offline support);
    • Shopping Ads (Classic and Smart);
    • YouTube (Reach 15sec, Remarketing 6 sec - best results);
    • Local Ads - Offline support;
    • Discovery Ads (Regular and Carousels).
  • Setting up and maintaining advertising activity in Facebook Ads:
    • Dynamic Remarketing;
    • Traffic Ads;
    • Conversions Ads
    • Reach Ads;
    • Lead Generation;
    • Local Ads.
  • Analysis of advertisement campaigns and their adjustments to achieve the set goals, according to the planning.
  • Writing selling and relevant to Google Ads texts (titles and descriptions). It should be maximum relevant - match with the aimed URL and Keywords.
  • Collection of relevant Keywords and research new ones - monthly.
  • Analysis of Google trends and Weekly reports (Category of Businesses and how it had been changed, WoW) from our Google manager specialist.
  • Testing various smart bidding strategies.
  • Testing various structures for building the advertising account itself, especially the structure of campaigns in search.
  • Obligatory reports creating :
    • Plan\Fact - Daily, Weekly, Monthly, Quarterly, Year.
    • Comparing with the past periods - DoD, WoW, MoM, QoQ, YoY.
  • Planning - Daily, Weekly, Monthly, Quarterly, Year. Monthly miss no more than 10%.
  • Writing technical specifications (TOR) for designers and programmers (for implementing some needs to the site, for example - setting up a product feed for e-commerce projects).
  • Display Ads strategy. Reaching a necessary reach level of ads with a certain budget and target audience. Splitting it between different types of display ads.